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SPEECHES > Archive Speeches 2010 Speaker, "Effective Communications: Speaking to the "Dog" Brain in Each of Us," LMA Webinar, October 13, 2010 at 1pm CT Speaker, “Thinking Up in a Down Economy: New Business Development in the Recession,” Earp Cohn P.C. Partners Meeting, July 14, 2010 Speaker, “Client Service as the Bedrock of Business Success,” WIBO Workshop, June 29, 2010 Speaker and Series Organizer, Smart Marketing: 21st Century Basics [Three part series], New York City Bar, April, May and June 2010
Speaker, “Targeting Clients: Where they are, What they want, How to sell them,” Westchester NAPO Neighborhood Meeting, May 26, 2010 Speaker, “Emotional Thought in Rational Decision-making,” IABC-LI, February 9, 2010. Discussion leader, “The Role of Emotion in Rational Decision-making,” Allied Professional Women Breakfast Meeting, March 15, 2010 Discussion leader, “Your Personal Brand,” Allied Professional Women Breakfast Meeting, April 19, 2010 Speaker, “Thinking Up in a Down Economy: New Business Development in the Recession,” NJSBA 2010 Annual Meeting and Convention, Atlantic City, May 19, 2010 Speeches 2009 Speaker, “”How to Hit the Ground Running in 2010,” Law Firm Suites, December 9, 2009 Series Organizer and Speaker, NYC Bar, Small Law Firm Center Luncheon Series, Fall 2009 November 12, 2009: “Adapting Your Business Development Strategy to Today’s Economy,” with Alan Levine December 10, 2009: “Rethinking the Billable Hour: Value, Price and Billing,” with Mark Josephson Speaker, “Profitability, Communication, Clients & Ethics: A Potent Mix,” Lawline.com CLE, Fall, 2009 w/Gianfranco Pietrafesa Speaker, “Create a Customer-centric Business,” WIBO Workshop, July 23, 2009 Speaker, “ROI – Measuring marketing success and making that visible” NYLMA, Small law Firm SIG, Breakfast, May 28, 2009, with Phyllis Haserot Speaker, “Show Me the Money: How to Increase Revenues and Cut Expenses in Your Law Practice,” Westchester Women’s Bar Association, May 14, 2009 Speaker, “You are Your Own Brand – Make the Most of It,” Legal Research and Writing Pro Telewebinar, April 16, 2009 Speaker, “Coaching: A Proven Way to Increase Rainmaking Skills and Revenues” NYLMA, Small law Firm SIG, Breakfast, April 14, 2009, with Phyllis Haserot Speaker and Series Organizer, “Smart Marketing in a Down Economy” Three part series, New York City Bar, April and May 2009 April 23, 2009: “Maximizing Networking Opportunities,” with Walter Timoshenko, CMO Weiser May 7, 2009: “Effective Marketing Tools and Tactics,” with Steven Skyles-Mulligan, Evoke Strategies May 21, 2009: “Use the Internet – It’s Free,” with Marcia Golden, Partner, DJD Golden Speaker, “What You Don’t Know Can Hurt You: Research and Competitive Intelligence,” Legal Marketing Association Webinar, March 18, 2009
“Small Firm Marketing and Finance on a Shoestring Budget,” New York City Bar Symposium, November 12, 2008 [with Mark Josephson] Four Sessions on Entrepreneur Marketing, Community Capital Resources Peer Lending and Support Program, September 2008-January 2009 “What You Wear Says Who You Are,” Larchmont Rotary Club, September 12, 2008 “Thinking in a Down Market & All That Goes With It,” The Judicial Title Insurance Agency LLC sales team, August 5, 2008 “Updating Your P’s & Q’s: the 4 P’s + 2 More,” PRSA Professional Development Workshop, What You Need to Know to Build & Grow a Business, June 25, 2008 “Business Development Tips and Tricks,” Business Council of Westchester, Solo-preneurs Meeting, May 8, 2008 “Smart Marketing” Three part series, New York Bar Association,, April, May, and June 2008
“How to Market Your Practice,” Seminar on Establishing Your Medical Practice for Residents and Physicians New to Practice, New York County Medical Society, March 29, 2008 “How to Not be Scared Speaking Before the Public,” Master Gardner Class, Cornell Cooperative Extension, March 25, 2008 “ ‘Shoemaker’s Children:’ What We Tell Our Clients and Forget to Do for Ourselves,” Craig Jennings Coaching Class, March 12,2008 “Lean and Mean: 20 Ways to Get More Out of Your Marketing Dollars,” IABC-LI, February 20, 2008 “Creating a Customer-centric Business,” Seminar, WIBO [Workshop in Business Opportunities], February 7, 2008 “Networking is a Conversation,” Career Panel, New York State Bar Association [NYSBA] Young Lawyer’s Section, February 1, 2008
“Lean and Mean: Twenty Ways to Get More Out of Your Marketing Dollars,” Society for Marketing Professional Services [SMPS] Seminar, November 9, 2007 “Client Surveys Can Mean the Difference Between ‘Satisfied’ & ‘Loyal” Clients,” Phoenix Chapter, Legal Marketing Association, October 25, 2007 “Networking Ethically and Effectively,” CLE Program, New York City Bar Association, October 22, 2007 Facilitator & Topic Expert, “Your Personal Brand,” Allied Professional Women Networking Group, October 18, 2007 “New Rules Governing Lawyer Advertising,” Nassau Academy of Law, April 16, 2007 “Marketing and Legal Ethics,” Westchester Bar Association, April 19, 2007 “Turning Customers into Loyal Customers and Why It Matters,” Speech, Rotary Club/Peekskill, April 5, 2007 “Smart Marketing” Three part series, Association of the Bar of the City of New York, April and May, 2007
“Avoiding Marketing Plan Inertia,” LMA Annual Conference, March 22, 2007 with Amy Smith-Pike “Ethical and Effective Advertising from a Marketer’s Perspective,” NYS Trial Lawyers Institute, February 13, 2007
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